Logo - springer
Slogan - springer

Astronomy - Astronomy, Observations and Techniques | The Hands-On Guide for Science Communicators - A Step-by-Step Approach to Public Outreach

The Hands-On Guide for Science Communicators

A Step-by-Step Approach to Public Outreach

Lindberg Christensen, Lars

2007, XVI, 270 p.

Available Formats:

Springer eBooks may be purchased by end-customers only and are sold without copy protection (DRM free). Instead, all eBooks include personalized watermarks. This means you can read the Springer eBooks across numerous devices such as Laptops, eReaders, and tablets.

You can pay for Springer eBooks with Visa, Mastercard, American Express or Paypal.

After the purchase you can directly download the eBook file or read it online in our Springer eBook Reader. Furthermore your eBook will be stored in your MySpringer account. So you can always re-download your eBooks.


(net) price for USA

ISBN 978-0-387-49960-4

digitally watermarked, no DRM

Included Format: PDF

download immediately after purchase

learn more about Springer eBooks

add to marked items


Softcover (also known as softback) version.

You can pay for Springer Books with Visa, Mastercard, American Express or Paypal.

Standard shipping is free of charge for individual customers.


(net) price for USA

ISBN 978-0-387-26324-3

free shipping for individuals worldwide

online orders shipping within 2-3 days.

add to marked items

Lars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe.

Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational.

"I am overwhelmed at how thorough and how well thought-through this book is. Even with my regular relationships with popular communication and with public relations officers, I hadn’t realized how well documented the field could be until I saw it done here."  -Jay M. Pasachoff, Williams College, President, IAU Commission on Education and Development, author of The Cosmos: Astronomy in the New Millennium and The Complete Idiot’s Guide to the Sun

"I would have expected a high standard from a public outreach scientist at the European Space Agency, but this soars way above the normal standard of competence. I have certainly learned a great deal from this guide. It deserves a wide readership among science communicators."  -Simon Mitton, Author of Conflict in the Cosmos: Fred Hoyle’s Life in Science and Editor of The Cambridge Encyclopedia of Astronomy"

Christensen uses clear principles and well-chosen examples, along with tables, diagrams, and even a press release visibility scale to convey the art and science of Science Communication in an authoritative and illuminating manner."  -Stephen P. Maran, Press Officer, AAS, Editor, The Astronomy and Astrophysics Encyclopedia

"This book is very well presented, in a good-humored style, with an abundance of practical details. It is a fundamental contribution to the field of science communication towards the public. It is a filling a gap."  -Andre Heck, Astronomer, Editor of Astronomy Communication and the Organization and Strategies in Astronomy series.

Content Level » Professional/practitioner

Keywords » Christensen - Communication - Outreach - PR - Science Communication - Science Promotion - distribution - science

Related subjects » Astronomy, Observations and Techniques - Chemistry - Engineering - Physics

Table of contents 

Setting the scene.- Science Communication.- The Communication Process.- The Communication Office.- The production.- Overview Of The Production Chain.- Target Groups.- Product Types.- Written Communication.- Press Releases.- Production Of Printed Products.- Visual Communication.- Technical Set-Up.- Distribution.- Evaluation and Archiving.- Selected topics.- Making Websites.- Video Production.- Crisis Communication.- Guidelines for Scientists and Communicators.- How to Host a Press Conference.- Overcoming National Barriers.- Going Commercial.- Credibility in Science Communication.- The Hubble Space Telescope — A Public Outreach Case Study.- Community Initiatives.- Finishing off.- Summary.

Popular Content within this publication 



Read this Book on Springerlink

Services for this book

New Book Alert

Get alerted on new Springer publications in the subject area of Astronomy, Observations and Techniques.