Too Good To Fail: Creating Marketplace Value from the World’s Brightest Minds
, by Clifford M. Gross and published by Springer, is a guide for senior managers seeking to address their need to rapidly develop globally innovative products in a connected world. The book creates a practical strategy to address and bring together, for the first time, the emergence of open innovation networks, intellectual property, technology transfer and the ubiquitous compression of technology development time lines in a clear, connected and lucid manner.
In industry today, companies look to remain competitive in the face of the convergence of global innovation networks and sub-optimal equity markets. This book offers a fresh new perspective to address the inability of most companies to develop vibrant new technology in-house, by embracing crowdsourcing discoveries from the world’s leading research institutions. The synthesis of the literatures on open innovation and technology transfer should prove useful to corporate leaders seeking to accelerate the introduction of innovative products and services.About the author
Clifford Gross is an executive with leadership experience in academia and commercial enterprises and is passionate about the development, transfer and commercialization of intellectual property to create lasting value. He is an author/co-author of three prior books, The Right Fit, The New Idea Factory and Technology Transfer for Entrepreneurs, and is a named inventor on 19 issued patents from his research. Dr. Gross serves as the CEO of Tekcapital Ltd.
based in Oxford, U.K. and has completed more than 100 technology transfers from university and federal laboratories to a wide range of companies. He also serves on the board of directors of the Technology Transfer Society and the State University of New York at Empire State College. He received his Ph.D. from New York University and an M.B.A. from the University of Oxford.