Overview
- Investigates the affective turn of contemporary capitalism
- Argues that affect also holds a potential for dismantling today’s real subsumption of life by capital
- Explains affective capitalism that transforms the population’s everyday bodily experiences into quantitative metrics
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About this book
Drawing on Tarde's and Deleuze’s monadology, this book investigates the affective turn of contemporary capitalism. The concept of affect provides critical insight to overcome the limitations of social constructivism and cognitive capitalism. Affective capitalism transforms the population’s everyday bodily experiences into quantitative metrics that can be observed, measured, and processed on a non-conscious register, turning them into dividuals prepared to react and be affected by specific information at a given moment. In an era where social wealth increasingly relies on the 'social factory,' algorithms and big data constitute the living labor beyond employment. This book argues that affect also holds a potential for dismantling today’s real subsumption of life by capital. The network effect, mostly actualized as a company's market capitalization, is constantly traversed by the molecular becoming of affect, leading to new assemblages, such as free software movement, decentralized platforms, peer-to-peer networking, blockchain, and universal basic income.
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Keywords
Table of contents (10 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Hangwoo Lee is a Professor of Sociology at Chungbuk National University, South Korea. He is the author of Affective Capitalism and The Compensation for Free Labor (in Korean, 2017, Hanul Academy), The Conservative's Excess of Ideology, The Progressive's Paucity of Politics (in Korean, 2016, CBNU Press), and Sociology of Clicks (in Korean, 2013, Imagine).
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Bibliographic Information
Book Title: Affective Capitalism
Book Subtitle: For a Critique of the Political Economy of Affect
Authors: Hangwoo Lee
DOI: https://doi.org/10.1007/978-981-99-8174-8
Publisher: Palgrave Macmillan Singapore
eBook Packages: Economics and Finance, Economics and Finance (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023
Hardcover ISBN: 978-981-99-8173-1Published: 27 December 2023
Softcover ISBN: 978-981-99-8176-2Published: 28 December 2024
eBook ISBN: 978-981-99-8174-8Published: 26 December 2023
Edition Number: 1
Number of Pages: XVII, 271
Number of Illustrations: 1 b/w illustrations, 6 illustrations in colour
Topics: Political Economy/Economic Systems, Organizational Studies, Economic Sociology, Emotion