Social Entrepreneurship and Social Innovation in Eco-Tourism

This book approaches the field of social transformation from an ecotourism perspective. It unpacks the development of thought around social innovation as well as eco-tourism. After introducing various definitions and concept of social innovation and social entrepreneurship, the book then goes on to assess the current state of the environment and tourism leading into the discussion of how ecotourism social entrepreneurship can transform the industry for the better by analyzing five ecotourism case studies from Malaysia. Going beyond ecotourism social entrepreneurship in industry-specific contexts, the book serves as invitation to more participatory debate in academia in the field of social innovation and social entrepreneurship.

Dr. Noor Raihani Binti Zainol is a senior lecturer at Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, where she has been a faculty member since 2012. She received her Master of Science in Management (2011) and a Bachelor of Business Administration from Universiti Utara Malaysia (2008). She completed her Ph.D. at UNISZA, Terengganu, Malaysia, in social entrepreneurship. Her area of expertise includes entrepreneurship, social entrepreneurship, social innovation, management, and business administration. In UMK, she taught entrepreneurship subject to undergraduate students. She received many grants, particularly three Research Acculturation Grant Scheme (RAGS) from the Ministry of Education, one Yayasan Sejahtera, two Malaysian Youth Development Research Institute Research Grant, a PERMATA Grant from National Child Development Research Centre, and a Case Study from ABEM and Ministry of Education. She is also active in community services as a facilitator for Social Enterprise for Economic Development (SEED) program and Global Enterprise Experience (GEE)—ANZ Team Award. In 2013, she was involved in Women in Social Enterprise (WISE) program in Kelantan and joined as a consultant for Entrepreneurship Student Program (Community Economy Development Program (PROSPEK), in 2014. She is an active author and published many academic papers on entrepreneurship and management and participated in various international conferences.

Dr. Muhammad Khalilur Rahman currently works at Universiti Malaysia Kelantan. He has a good number of publications (100 in total with Google Scholar h-index 23, and Scopus Index 12) in reputed journals (ABDC, ABS, Scopus, and WoS index) along with experiences in teaching and research for long eleven (11) years. He has a wide interest in service management research including supply chain management, digital technology innovation, tourism management, environmental management, marketing, service quality, brand equity, entrepreneurship, and green consumption behaviors. He is a managing editor of the Journal Entrepreneurship and Business and a guest associate editor of Frontiers in Psychology. He is a reviewer of Kybernetes, Sage Open, International Journal of Emerging Markets, International Journal of Ethics and Systems, Tourism Review, Journal of Hospitality and Tourism Insights, International Journal of Contemporary Hospitality Management, Journal of Islamic Marketing, Plos One, Frontiers in Psychology, and BMC Public Health.