Overview
- Success factors of the new online trade
- Current developments and future trends in e-commerce
- Presents "Lessons Learned" of recent years and best practices
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About this book
This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are.
The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment hasnow also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular.The content
- Meta-targeting and business ideas in online retailing
- Business model of online trade- Forms of online trade
- Business systems and benchmarks in e-commerce
- Best practices and risks in online retailing
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Keywords
- E-Business Book
- Distance selling
- E-commerce
- Multichannel trading
- Online Retailers
- Online Retailing
- Channel excellence
- Web Excellence
- Risk benefit in online trading
- Digital Commerce
- Digitalization in Retail
- Audience Targeting
- Digital Branding
- Performance Marketing
- ExO Organization
- Frictionless Business Sustainability
- Sustainable E-Commerce
- e-Commerce and e-Business
- Returns Management
Table of contents (5 chapters)
Reviews
Authors and Affiliations
About the author
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce as well as founder and head of the eWeb Research Center at Niederrhein University of Applied Sciences. Professor Heinemann was one of the first academics in Germany to address the topic of online commerce from the perspective of business administration. He has been one of the leading e-commerce researchers for years and is considered one of the most distinguished retail experts in the German-speaking world. He has already published more than 300 specialist articles and numerous specialist books on the topics of the future of retail, digitalisation, e-commerce and online and multi-channel retailing.
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Bibliographic Information
Book Title: The new online trade
Book Subtitle: Business models, business systems and benchmarks in e-commerce
Authors: Gerrit Heinemann
DOI: https://doi.org/10.1007/978-3-658-40757-5
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023
Softcover ISBN: 978-3-658-40756-8Published: 31 March 2023
eBook ISBN: 978-3-658-40757-5Published: 30 March 2023
Edition Number: 1
Number of Pages: XXII, 503
Number of Illustrations: 1 b/w illustrations
Topics: Trade, IT in Business, Sales/Distribution, Marketing