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Marketing praxisnah

  • Book
  • © 1993

Overview

Authors:
  1. Dieter Audehm

    1. Düsseldorf, Frankfurt/Main, Deutschland
      Hösbach, Frankfurt/Main, Deutschland

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  2. Ulrich Nikol

    1. Düsseldorf, Deutschland

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  3. Jürgen R. Schmid

    1. Ammerbuch, Deutschland

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Part of the book series: VDI-Buch (VDI-BUCH)

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Table of contents (9 chapters)

  1. Front Matter

    Pages I-XI
    Download chapter PDF

  2. Glossar

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 1-3

  3. Einleitung

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 5-17

  4. Produkt- und Sortimentsstrategie

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 18-47

  5. Distributionsstrategie

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 48-63

  6. Kommunikationsstrategie

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 64-82

  7. Marketing-Koordination

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 83-90

  8. Telefonmarketing

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 91-137

  9. Messemarketing

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 138-143

  10. Corporate Identity — Hemmschuh oder Herausforderung für das Design

    • Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid
    Pages 144-174

  11. Back Matter

    Pages 175-177
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Keywords

About this book

Die Entwicklungs- und Vertriebsstrategien werden speziell für Ingenieure verständlich dargestellt. Es wird das Wissen vermittelt, das der Ingenieur im Bereich des Marketing unbedingt braucht.

Authors and Affiliations

  • Düsseldorf, Frankfurt/Main, Deutschland

    Dieter Audehm

  • Hösbach, Frankfurt/Main, Deutschland

    Dieter Audehm

  • Düsseldorf, Deutschland

    Ulrich Nikol

  • Ammerbuch, Deutschland

    Jürgen R. Schmid

Bibliographic Information

  • Book Title: Marketing praxisnah

  • Authors: Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid

  • Series Title: VDI-Buch

  • DOI: https://doi.org/10.1007/978-3-642-95746-8

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: VDI-Verlag GmbH, Düsseldorf 1993

  • Softcover ISBN: 978-3-540-62098-3Published: 09 September 1993

  • eBook ISBN: 978-3-642-95746-8Published: 13 March 2013

  • Series ISSN: 2512-5281

  • Series E-ISSN: 2512-529X

  • Edition Number: 1

  • Number of Pages: XII, 178

  • Topics: Business and Management, general, Trade, Marketing, Organization

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