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Table of contents (11 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
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Solingen, Deutschland
Lutz Becker
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Wiesbaden, Deutschland
Andreas Lukas
Bibliographic Information
Book Title: Effizienz im Marketing
Book Subtitle: Marketingprozesse optimieren statt Leistungspotentiale vergeuden
Editors: Lutz Becker, Andreas Lukas
DOI: https://doi.org/10.1007/978-3-322-82682-4
Publisher: Gabler Verlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Betriebswirtschaftlicher Verlag Dr. Th. Gabler GmbH, Wiesbaden 1994
Softcover ISBN: 978-3-409-18775-6Published: 19 February 2012
eBook ISBN: 978-3-322-82682-4Published: 08 March 2013
Edition Number: 1
Number of Pages: 237
Topics: Business and Management, general