Overview
- Critically examines marketing’s role in addictive behaviors
- Empirically explores compulsive buying and gambling impacts
- Discusses marketing’s influence on consumers wellbeing
Part of the book series: International Series in Advanced Management Studies (ISAMS)
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About this book
This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing’s role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.
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Keywords
Table of contents (5 chapters)
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Front Matter
Authors and Affiliations
About the author
Gioele Zamparo is a research fellow at the University of Udine in Italy, holding a PhD in managerial and actuarial sciences. His research primarily focuses on consumer behaviors and has been published in various international, peer-reviewed journals. He actively contributes to the academic community as a member of the Italian Society of Marketing (SIM) and the Italian Society of Management (SIMA). Additionally, he has served as a reviewer for numerous publications.
Bibliographic Information
Book Title: Marketing and Dysfunctional Consumer Behaviour
Book Subtitle: Understanding How and When Marketing Drives Problematic Consumption Patterns
Authors: Gioele Zamparo
Series Title: International Series in Advanced Management Studies
DOI: https://doi.org/10.1007/978-3-031-89162-5
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2025
Hardcover ISBN: 978-3-031-89161-8Published: 06 May 2025
Softcover ISBN: 978-3-031-89164-9Due: 20 May 2026
eBook ISBN: 978-3-031-89162-5Published: 05 May 2025
Series ISSN: 2366-8814
Series E-ISSN: 2366-8822
Edition Number: 1
Number of Pages: XV, 132
Number of Illustrations: 4 b/w illustrations, 7 illustrations in colour
Topics: Marketing, Behavioral/Experimental Economics, Psychology, general