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Palgrave Macmillan

New Technologies in Luxury Consumption

Evidences from Research and Implications for Marketing Strategies

  • Book
  • © 2023
  • Latest edition

Overview

Authors:
  1. Andrea Sestino

    1. Department of Business Studies, University of Rome Tre, Rome, Italy

  2. Cesare Amatulli

    1. Ionian Department of Law Economics, Environment, University of Bari “Aldo Moro”, Bari, Italy

  • A deep dive into new technologies useful for marketers, managers, professionals, practitioners, and researchers
  • Offers an applied and omni-comprehensive overview of new technological integrations in luxury
  • Includes practical examples of viable marketing strategies, based on experimental scientific studies

  • 3268 Accesses

  • 2 Citations

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About this book

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.

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Keywords

Table of contents (8 chapters)

  1. Front Matter

    Pages i-vi
    Download chapter PDF

  2. RETRACTED CHAPTER: Introduction

    • Andrea Sestino, Cesare Amatulli
    Pages 1-1

  3. RETRACTED CHAPTER: The Issue of Integrating New Technologies in Luxury Marketing: A Literature Review

    • Andrea Sestino, Cesare Amatulli
    Pages 7-7

  4. RETRACTED CHAPTER: Integrating Smart Objects and Artificial Intelligence in Luxury Fashion Retail: The Role of Consumers’ Status Consumption Orientation

    • Andrea Sestino, Cesare Amatulli
    Pages 55-55

  5. RETRACTED CHAPTER: Integrating New Technologies in Luxury Hospitality Experiences: The Effects of Luxury Hotel Communication Focus (Traditionality vs. Modernity), and Consumers’ Materialism

    • Andrea Sestino, Cesare Amatulli
    Pages 67-67

  6. RETRACTED CHAPTER: Integrating Smart Objects and Artificial Intelligence in Real Estate: Luxury Real Estate Communication Focus (Prestigiousness vs. “smartness”), and the Role of Consumers’ Conspicuous Consumption Orientation

    • Andrea Sestino, Cesare Amatulli
    Pages 79-79

  7. RETRACTED CHAPTER: Integrating Blockchain Technologies in Wine Industries: The Role of Perceived Self-Service Technologies Quality and Consumers’ Need for Uniqueness

    • Andrea Sestino, Cesare Amatulli
    Pages 91-91

  8. RETRACTED CHAPTER: Integrating New Technologies in Aesthetic Clinical Surgery: The Role of Consumers’ Vanity

    • Andrea Sestino, Cesare Amatulli
    Pages 103-103

  9. RETRACTED CHAPTER: Conclusions

    • Andrea Sestino, Cesare Amatulli
    Pages 115-115

  10. Back Matter

    Pages 119-143
    Download chapter PDF
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Authors and Affiliations

  • Department of Business Studies, University of Rome Tre, Rome, Italy

    Andrea Sestino

  • Ionian Department of Law Economics, Environment, University of Bari “Aldo Moro”, Bari, Italy

    Cesare Amatulli

About the authors

Andrea Sestino (Ph.D) is Adjunct Professor of Competitive Strategy at LUISS University, Italy. He is also a Research Fellow in Management and Marketing at the University of Rome Tre, Italy and a Research Assistant at the Catholic University of Sacred Heart. In addition, he has been an Expert Collaborator for the Italian Minister of Economic Development and is the co-author of Non-fungible Tokens (NFTs) (Palgrave McMillan, 2022), as well as several journal articles.

Cesare Amatulli is Associate Professor of Marketing (University of Bari). He also teaches at LUISS University and at the University of Milan. He has been Visiting Researcher at the Ross School of Business (USA) and at the University of Hertfordshire (UK). He has published several articles in major international journals and is the co-author of Sustainable Luxury Brands (Palgrave Macmillan, 2017).

Bibliographic Information

  • Book Title: New Technologies in Luxury Consumption

  • Book Subtitle: Evidences from Research and Implications for Marketing Strategies

  • Authors: Andrea Sestino, Cesare Amatulli

  • DOI: https://doi.org/10.1007/978-3-031-26082-7

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2023

  • Edition Number: 1

  • Number of Pages: VI, 143

  • Number of Illustrations: 9 b/w illustrations

  • Topics: Marketing, Luxury

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