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Advances in Digital Marketing and eCommerce

Third International Conference, 2022

  • Conference proceedings
  • © 2022

Overview

  • Provides latest insights on developing business models for the digital marketing landscape
  • Focuses on the evolution of social media as a marketing strategy
  • Highlights latest research advances in eCommerce

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

Included in the following conference series:

Conference proceedings info: DMEC 2022.

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About this book

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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Keywords

Table of contents (32 papers)

Other volumes

  1. Advances in Digital Marketing and eCommerce

Editors and Affiliations

  • Department of Business Administration, Business School, University of Granada, Granada, Spain

    Francisco J. Martínez-López

  • Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, Portugal

    Luis F. Martinez

About the editors

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.


Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.



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Bibliographic Information

  • Book Title: Advances in Digital Marketing and eCommerce

  • Book Subtitle: Third International Conference, 2022

  • Editors: Francisco J. Martínez-López, Luis F. Martinez

  • Series Title: Springer Proceedings in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-031-05728-1

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-031-05727-4Published: 08 June 2022

  • Softcover ISBN: 978-3-031-05730-4Published: 09 June 2023

  • eBook ISBN: 978-3-031-05728-1Published: 07 June 2022

  • Series ISSN: 2198-7246

  • Series E-ISSN: 2198-7254

  • Edition Number: 1

  • Number of Pages: X, 308

  • Number of Illustrations: 22 b/w illustrations, 17 illustrations in colour

  • Topics: Marketing, IT in Business, Business Strategy/Leadership

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