Overview
- Provides latest insights on developing business models for the digital marketing landscape
- Focuses on the evolution of social media as a marketing strategy
- Highlights latest research advances in eCommerce
Part of the book series: Springer Proceedings in Business and Economics (SPBE)
Included in the following conference series:
Conference proceedings info: DMEC 2022.
Access this book
Tax calculation will be finalised at checkout
Other ways to access
About this book
Similar content being viewed by others
Keywords
Table of contents (32 papers)
Other volumes
-
Advances in Digital Marketing and eCommerce
Editors and Affiliations
About the editors
Luis F. Martinez is an Associate Professor of Marketing and Behavioral Science (with Habilitation in Management) at the Nova School of Business and Economics, Universidade Nova de Lisboa, Carcavelos, in Portugal.
Accessibility Information
Bibliographic Information
Book Title: Advances in Digital Marketing and eCommerce
Book Subtitle: Third International Conference, 2022
Editors: Francisco J. Martínez-López, Luis F. Martinez
Series Title: Springer Proceedings in Business and Economics
DOI: https://doi.org/10.1007/978-3-031-05728-1
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-031-05727-4Published: 08 June 2022
Softcover ISBN: 978-3-031-05730-4Published: 09 June 2023
eBook ISBN: 978-3-031-05728-1Published: 07 June 2022
Series ISSN: 2198-7246
Series E-ISSN: 2198-7254
Edition Number: 1
Number of Pages: X, 308
Number of Illustrations: 22 b/w illustrations, 17 illustrations in colour
Topics: Marketing, IT in Business, Business Strategy/Leadership