Overview
- One of the first books on the principles, strategies and tools of total revenue management
- Includes pricing strategies, distribution and marketing channels
- Provides real-world case examples
Part of the book series: Management for Professionals (MANAGPROF)
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About this book
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
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Keywords
Table of contents (16 chapters)
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Front Matter
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Back Matter
Authors and Affiliations
About the author
Professor Dr. Marc Helmold (M.B.A.) is full-time Professor at the IUBH International University (IUBH) at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, revenue management, international negotiations, performance management, supply management, general management, strategic management and supply chain management. Prior to this position, he had several top management positions in automotive and railway companies. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.
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Bibliographic Information
Book Title: Total Revenue Management (TRM)
Book Subtitle: Case Studies, Best Practices and Industry Insights
Authors: Marc Helmold
Series Title: Management for Professionals
DOI: https://doi.org/10.1007/978-3-030-46985-6
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-46984-9Published: 04 June 2020
Softcover ISBN: 978-3-030-46987-0Published: 04 June 2021
eBook ISBN: 978-3-030-46985-6Published: 03 June 2020
Series ISSN: 2192-8096
Series E-ISSN: 2192-810X
Edition Number: 1
Number of Pages: XXV, 191
Number of Illustrations: 2 b/w illustrations, 76 illustrations in colour
Topics: Sales/Distribution, Supply Chain Management, Market Research/Competitive Intelligence, Services