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Bibliographic Information
Book Title: Marketing to the 90s Generation
Book Subtitle: Global Data on Society, Consumption, and Identity
Authors: Anders Parment
DOI: https://doi.org/10.1057/9781137440785
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Nature America Inc. 2014
Hardcover ISBN: 978-1-137-44429-5Published: 17 December 2014
Softcover ISBN: 978-1-349-49560-3Published: 19 December 2015
eBook ISBN: 978-1-137-44078-5Published: 17 December 2014
Edition Number: 1
Number of Pages: XXI, 185
Topics: Marketing, International Business, Market Research/Competitive Intelligence, International Economics