Authors:
- A revised edition on environmental communication focusing on providing the environmental professional with knowledge and tools
- One-of-a-kind primer for all those who need to communicate with the public about environmental matters
- Providing a summary of important communication principles, advice on dealing with the mass media, explaining risks, planning effective communication campaigns, communicating across cultures, managing conflict and numerous skill-building and other practical exercises
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Table of contents (20 chapters)
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Front Matter
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Principles of Environmental Communication
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Front Matter
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Communication Planning
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Front Matter
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Skills Building and Practical Applications
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Front Matter
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About this book
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.
"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.
"All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
Reviews
From the reviews:
"This book will certainly help produce the skills for environmental communications sorely needed for industry, government and non-profit groups as well as an informed public". (Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan)
"All environmental education professionals agree that the practice of good communications is essential for the success of any program. This book provides practical skills for this concern". (Ju Chou, Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan)
Authors and Affiliations
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School of Biological Sciences, Dept. Biology, University of Northern Colorado, Greeley, USA
Richard R. Jurin
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Odyssey School, Denver, USA
Donny Roush
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The Nature Conservancy- Chapter Office, Altamonte Springs, USA
K. Jeffrey Danter
Bibliographic Information
Book Title: Environmental Communication. Second Edition
Book Subtitle: Skills and Principles for Natural Resource Managers, Scientists, and Engineers.
Authors: Richard R. Jurin, Donny Roush, K. Jeffrey Danter
DOI: https://doi.org/10.1007/978-90-481-3987-3
Publisher: Springer Dordrecht
eBook Packages: Earth and Environmental Science, Earth and Environmental Science (R0)
Copyright Information: Springer Science+Business Media B.V. 2010
Hardcover ISBN: 978-90-481-3986-6Published: 10 June 2010
Softcover ISBN: 978-94-017-8083-4Published: 07 November 2014
eBook ISBN: 978-90-481-3987-3Published: 20 July 2010
Edition Number: 2
Number of Pages: XXIII, 310
Additional Information: Originally published by Pearson Custom Publishing, 2000
Topics: Environmental Management, Organization, Business and Management, general, Environmental Health, Information Systems and Communication Service, Media Management