Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (26 chapters)
-
Front Matter
-
Advertising and Communication Effects
-
Front Matter
-
-
Advertising and Information Processing
-
Front Matter
-
-
Communication and Branding
-
Front Matter
-
-
Emotional, Social and Individual Factors and Communication
-
Front Matter
-
About this book
About the authors
PD Dr. Ralf Terlutter ist Assistent am Institut für Konsum und Verhaltensforschung der Universität des Saarlandes Saarbrücken.
Bibliographic Information
Book Title: International Advertising and Communication
Book Subtitle: Current Insights and Empirical Findings
Editors: Sandra Diehl, Ralf Terlutter
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/3-8350-5702-2
Publisher: Deutscher Universitätsverlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006
Softcover ISBN: 978-3-8350-0455-9Published: 27 June 2006
eBook ISBN: 978-3-8350-5702-9Published: 19 September 2006
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 1
Number of Pages: X, 513
Topics: Marketing