Trust within Organizations of the New Economy

1. Front Matter

   Pages I-XXVII

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2. Objectives and Structure of the Argument

   • Marco Tulio Zanini

   Pages 1-10

3. Trust from the Economic Perspective

   • Marco Tulio Zanini

   Pages 11-88

4. The New Economy (NE)

   • Marco Tulio Zanini

   Pages 89-159

5. Empirical Analysis: Hypotheses and Methods

   • Marco Tulio Zanini

   Pages 161-212

6. Hypotheses Test and Analysis: Trust Thrives Where It is Least Needed

   • Marco Tulio Zanini

   Pages 213-251

7. Conclusions and Outlook

   • Marco Tulio Zanini

   Pages 253-260

8. Back Matter

   Pages 261-324

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The role of trust in governing institutions has been disputed for years. Increasing uncertainty and people’s personal concerns about future perspectives seem to have created an increasing need for what we call trust. Simultaneously, the same uncertainty that induces this increased demand for trust seems to be undermining it.

Marco Tulio Zanini examines the effects of different industry-specific institutional framework constraints on the level of trust within business organizations, particularly the possible differences in old and new economy. Based on the results of a survey carried out in seven major companies from different sectors of the Brazilian economy, the author shows that trust is more likely to be found in relatively stable, hierarchical and bureaucratic organizations whereas there is comparatively little trust in new economy firms.

• Brazilian economy
• Business
• Institutional Uncertainty
• New Economy
• Relational Contracts
• Vertrauen

Dr. Marco Tulio Zanini promovierte bei Prof. Dr. Birgitta Wolff am Lehrstuhl für Betriebswirtschaftslehre – Internationales Management – der Otto-von-Guericke-Universität Magdeburg. Er lehrt und forscht an der Fundação Dom Cabral, Brasilien.   

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