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Bibliographic Information
Book Title: Cross Buying Extended in Multi Partner Bonusprogrammen
Book Subtitle: Eine kritische Analyse
Authors: Heike Papenhoff
DOI: https://doi.org/10.1007/978-3-8349-9486-8
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1456-9Published: 25 June 2009
eBook ISBN: 978-3-8349-9486-8Published: 19 August 2009
Edition Number: 1
Number of Pages: XVIII, 230
Number of Illustrations: 31 b/w illustrations
Topics: Marketing