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Table of contents(6 chapters)
About this book
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Bibliographic Information
Book Title: Placebo-Effekte im Marketing
Book Subtitle: Zur Abhängigkeit des Produktnutzens von Marketing-Maßnahmen
Authors: Anja Fell
Series Title: Marketing-Management
DOI: https://doi.org/10.1007/978-3-8349-8479-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Softcover ISBN: 978-3-8349-2096-6
eBook ISBN: 978-3-8349-8479-1
Edition Number: 1
Number of Pages: XVII, 212
Number of Illustrations: 37 b/w illustrations