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Table of contents (6 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Handelsmarkenmanagement
Book Subtitle: Solution Selling in vertikalen Wertschöpfungsnetzwerken
Authors: Johannes B. Berentzen
Series Title: Unternehmenskooperation und Netzwerkmanagement
DOI: https://doi.org/10.1007/978-3-8349-8453-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Softcover ISBN: 978-3-8349-1892-5Published: 11 December 2009
eBook ISBN: 978-3-8349-8453-1Published: 24 November 2009
Edition Number: 1
Number of Pages: XXIX, 455
Number of Illustrations: 49 b/w illustrations