Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (6 chapters)
-
Front Matter
-
Back Matter
About this book
About the author
Bibliographic Information
Book Title: Die Bedeutung der Emotionen beim Besuch von Online-Shops
Book Subtitle: Messung, Determinanten und Wirkungen
Authors: Gunnar Mau
Series Title: Interaktives Marketing
DOI: https://doi.org/10.1007/978-3-8349-8311-4
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2009
Softcover ISBN: 978-3-8349-1683-9Published: 28 July 2009
eBook ISBN: 978-3-8349-8311-4Published: 30 September 2009
Series ISSN: 2628-2062
Series E-ISSN: 2628-2070
Edition Number: 1
Number of Pages: XV, 230
Number of Illustrations: 27 b/w illustrations