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Bibliographic Information
Book Title: Markenfit und Markenwirkung
Book Subtitle: Theoretische Modellierung, methodische Validierung und empirische Befunde
Authors: Hans-Jörg Sturm
DOI: https://doi.org/10.1007/978-3-8349-6855-5
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-3116-0Published: 14 June 2011
eBook ISBN: 978-3-8349-6855-5Published: 21 June 2011
Edition Number: 1
Number of Pages: XXII, 407
Number of Illustrations: 60 b/w illustrations
Topics: Marketing