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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Hamburg, Germany
Marie-Kristin Franke
About the author
Dr. Marie-Kristin Franke ist in der Handelsbranche im Bereich des strategischen Marketing mit Spezialisierung auf Marketing Accountability und Marktforschung tätig.
Bibliographic Information
Book Title: Hedonischer Konsum
Book Subtitle: Emotionen als Treiber im Konsumentenverhalten
Authors: Marie-Kristin Franke
DOI: https://doi.org/10.1007/978-3-8349-4391-0
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-8349-4390-3Published: 01 November 2012
eBook ISBN: 978-3-8349-4391-0Published: 02 November 2012
Edition Number: 1
Number of Pages: XIX, 408
Number of Illustrations: 61 b/w illustrations
Topics: IT in Business