Angewandtes Gesundheitsmarketing

Overview

Editors:

• Stefan Hoffmann⁰,
• Uta Schwarz¹,
• Robert Mai²

1. Stefan Hoffmann

   1. Institut für Betriebswirtschaftslehre, Christian-Albrechts-Universität zu Kiel, Kiel, Germany
      

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2. Uta Schwarz

   1. Technische Universität Dresden, Dresden, Germany
      

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3. Robert Mai

   1. Technische Universität Dresden, Dresden, Germany
      

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