Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (6 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
Münster, Deutschland
Tobias Fredebeul-Krein
About the author
Bibliographic Information
Book Title: Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im B2B-Kontext
Authors: Tobias Fredebeul-Krein
Series Title: Kundenmanagement & Electronic Commerce
DOI: https://doi.org/10.1007/978-3-8349-3940-1
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-8349-3939-5
eBook ISBN: 978-3-8349-3940-1
Series ISSN: 2627-3233
Series E-ISSN: 2627-325X
Edition Number: 1
Number of Pages: XX, 273
Number of Illustrations: 17 b/w illustrations
Topics: Marketing