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European Retail Research

2011 | Volume 25 Issue I

  • Book
  • © 2011

Overview

Editors:
  1. Dirk Morschett
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  2. Thomas Foscht
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  3. Thomas Rudolph
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  4. Peter Schnedlitz
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  5. Hanna Schramm-Klein
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  6. Bernhard Swoboda
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Part of the book series: European Retail Research (ERR)

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-VII
    Download chapter PDF

  2. Why does Segmentation Matter? Using Mixed Methodology to Identify Market Segments

    • Jaime R.S. Fonseca
    Pages 1-25

  3. RFID-Based Tracking of Shopping Behaviour at the Point of Sale – Possibilities and Limitations

    • Günter Silberer, Stefan Friedemann
    Pages 27-45

  4. Prospects for PoS Market Research with RFID Technology: Examination of Consumers' In-Store Shopping Processes

    • Thorsten Blecker, Carsten Rasch, Thorsten Teichert
    Pages 47-62

  5. In-Store Logistics Processes in Austrian Retail Companies

    • Alexander Trautrims, David B. Grant, Peter Schnedlitz
    Pages 63-84

  6. Ethical Sourcing – Choice of Sourcing Strategies and Impact on Performance of the Firm in German Retailing

    • Jonas Bastian, Joachim Zentes
    Pages 85-105

  7. Retailing in India – Background, Challenges, Prospects

    • Doreén Pick, Daniel Müller
    Pages 107-139

  8. Retail in Poland − New Challenges and New Strategies

    • Tomasz DomaÅ„ski
    Pages 141-180
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Keywords

About this book

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.

About the authors

Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland
Prof. Dr. Thomas Foscht, University of Graz, Austria
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland


Bibliographic Information

  • Book Title: European Retail Research

  • Book Subtitle: 2011 | Volume 25 Issue I

  • Editors: Dirk Morschett, Thomas Foscht, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda

  • Series Title: European Retail Research

  • DOI: https://doi.org/10.1007/978-3-8349-6235-5

  • Publisher: Gabler Verlag Wiesbaden

  • eBook Packages: Business and Economics, Business and Management (R0)

  • Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011

  • Softcover ISBN: 978-3-8349-3093-4Published: 09 May 2011

  • eBook ISBN: 978-3-8349-6235-5Published: 14 May 2011

  • Series ISSN: 1867-8785

  • Series E-ISSN: 2364-589X

  • Edition Number: 1

  • Number of Pages: VII, 180

  • Number of Illustrations: 6 b/w illustrations

  • Topics: Sales/Distribution, Management

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