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Table of contents (10 chapters)
Keywords
About this book
About the authors
Bibliographic Information
Book Title: Beiträge zur Dienstleistungsmarketing-Forschung
Book Subtitle: Aktuelle Forschungsfragen und Forschungsergebnisse
Editors: Sabine Fließ
Series Title: Fokus Dienstleistungsmarketing
DOI: https://doi.org/10.1007/978-3-8349-6592-9
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2748-4Published: 30 August 2011
eBook ISBN: 978-3-8349-6592-9Published: 02 February 2012
Series ISSN: 2628-7366
Series E-ISSN: 2628-7374
Edition Number: 1
Number of Pages: VIII, 251
Number of Illustrations: 49 b/w illustrations
Topics: Marketing