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Table of contents (4 chapters)
Keywords
About this book
About the author
Bibliographic Information
Book Title: Wirkung integrierter Kommunikation
Book Subtitle: Ein verhaltenswissenschaftlicher Ansatz für die Werbung
Authors: Franz-Rudolf Esch
Series Title: Forschungsgruppe Konsum und Verhalten
DOI: https://doi.org/10.1007/978-3-8349-6115-0
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2570-1Published: 14 October 2010
eBook ISBN: 978-3-8349-6115-0Published: 14 October 2010
Series ISSN: 2628-2038
Series E-ISSN: 2628-2046
Edition Number: 5
Number of Pages: XXVI, 461
Number of Illustrations: 118 b/w illustrations
Topics: Marketing