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About this book
The review process will support the authors in enhancing the quality of their work and will offer the authors a reviewed publication outlet. Part of the concept of EUROPEAN RETAIL RESEARCH is an only short delay between manuscript submission and final publication, so it is intended to become a quick publication platform.
Keywords
- Einzelhandel
- Europäische Union (EU)
- Fallstudie
- Management
- Retail
- Retail Management
- Vetrieb
- innovativeness
- retail research
Editors and Affiliations
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Wirtsch. Univ. Wien Inst. f. Handel & Marketing, Wien, Austria
Peter Schnedlitz
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University of Fribourg Chair for International Management, Fribourg, Switzerland
Dirk Morschett
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St. Gallen, Switzerland
Thomas Rudolph
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Siegen, Germany
Hanna Schramm-Klein
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Universität Trier Professur für Marketing und Handel, Trier, Germany
Bernhard Swoboda
About the editors
Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland
Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business Administration, Austria
PD Dr. Hanna Schramm-Klein, Saarland University, Germany
Prof. Prof. h.c. Dr. Bernhard Swoboda, University of Trier, Germany
Bibliographic Information
Book Title: European Retail Research
Book Subtitle: 2009 | Volume 23 Issue II
Editors: Peter Schnedlitz, Dirk Morschett, Thomas Rudolph, Hanna Schramm-Klein, Bernhard Swoboda
Series Title: European Retail Research
Publisher: Gabler Verlag Wiesbaden
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2010
Softcover ISBN: 978-3-8349-1923-6Published: 11 February 2010
Series ISSN: 1867-8785
Series E-ISSN: 2364-589X
Edition Number: 1
Number of Pages: VII, 196