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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.
Reviews
From the book reviews:
“This book provides a broad overview of trends and developments in targeted advertising, covering all relevant information and communications technology (ICT) channels … . the book is well structured and presented as a research treatise on the subject. It will also be useful to media professionals working in the ICT space.” (C. S. Arora, Computing Reviews, June, 2014)Authors and Affiliations
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Darmstadt, Germany
Christian Schlee
About the author
Christian Schlee studied business administration and electrical engineering at Darmstadt University of Technology and Information and Communication Technologies at Ecole Centrale de Lyon. He works for a large European telecommunication provider with a special focus on IPTV topics.
Bibliographic Information
Book Title: Targeted Advertising Technologies in the ICT Space
Book Subtitle: A Use Case Driven Analysis
Authors: Christian Schlee
DOI: https://doi.org/10.1007/978-3-8348-2396-0
Publisher: Springer Vieweg Wiesbaden
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-8348-2395-3Published: 16 October 2013
eBook ISBN: 978-3-8348-2396-0Published: 01 October 2013
Edition Number: 1
Number of Pages: XXVI, 339
Number of Illustrations: 80 b/w illustrations
Topics: e-Commerce/e-business