Because of new players and higher prices the German retail market is becoming increasingly competitive. In this environment it is crucial for retailers to tailor their promotional activities to the needs of their respective markets and to forecast demand as precisely as possible.

Julia Freiheit develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities. In addition to the theoretical aspects she describes the practical implications to retailing and the coordination within the supply chain.

Keywords

About the author

Dr. Julia Freiheit war wissenschaftliche Mitarbeiterin von Prof. Dr. Arnd Huchzermeier am Lehrstuhl für Produktionsmanagement der WHU in Vallendar. Derzeit ist sie als Prüferin bei Dr. Schlage & Co. OHG in Hamburg tätig.

Bibliographic Information

Book Title: Smart Customers and Retail Promotions
Book Subtitle: Empirical evidence and supply chain implications
Authors: Julia Freiheit
Series Title: Gabler Edition Wissenschaft
DOI: https://doi.org/10.1007/978-3-663-08948-3
Publisher: Deutscher Universitätsverlag Wiesbaden
eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2001
Softcover ISBN: 978-3-8244-7451-6Published: 27 September 2001
eBook ISBN: 978-3-663-08948-3Published: 19 December 2013
Edition Number: 1
Number of Pages: XXIII, 215
Number of Illustrations: 8 b/w illustrations
Topics: Business and Management, general

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Table of contents (7 chapters)

Front Matter

Introduction

Literature Review

A Two-Stage Manufacturer-Retailer Model with Promotions

Empirical Analysis

A Two-Echelon Inventory Model with Optimal Promotions

Managerial Implications

Conclusions

Back Matter

About this book