Overview
- Theory-driven design of interactive decision aids
- Practical implications and recommendations on the design of webstores
- New insights into the field of consumer behavior
- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Management Science (MANAGEMENT SC.)
Access this book
Tax calculation will be finalised at checkout
Other ways to access
Table of contents (9 chapters)
-
Front Matter
-
Analysis of Decision-Making Behavior
-
Front Matter
-
-
Decision Support with Interactive Decision Aids
-
Front Matter
-
-
Back Matter
Keywords
About this book
This book gives recommendations on which interactive decision aids to offer in webstores. Interactive decision aids are tools that help online shoppers to compare and evaluate product information. Consumers can, for instance, exclude products that do not meet certain criteria, they can highlight certain information or they can assign ratings of different kinds. Interactive decision aids are important, because finding the preferred product in a short amount of time increases both the customers’ satisfaction and, in turn, the sales volume.This book includes a detailed description of decision aids, closely studies how decision aids are related to the decision behavior of customers, and develops a comprehensive system of decision aids, which is very flexible, increases both customer satisfaction and confidence, and can be used intuitively. The close link between typical behaviors and the decision aids allows webstores to learn about customers’ decision-making behavior by using a simple click stream analysis. The book is written in an easy-to-read style and provides both practical recommendations and knowledge about consumer behavior
Authors and Affiliations
Bibliographic Information
Book Title: Interactive Decision Aids in E-Commerce
Authors: Jella Pfeiffer
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-7908-2769-9
Publisher: Physica Heidelberg
eBook Packages: Computer Science, Computer Science (R0)
Copyright Information: Springer-Verlag Berlin Heidelberg 2012
Hardcover ISBN: 978-3-7908-2768-2Published: 23 December 2011
Softcover ISBN: 978-3-7908-2948-8Published: 01 March 2014
eBook ISBN: 978-3-7908-2769-9Published: 23 December 2011
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: XXII, 250
Topics: e-Commerce/e-business, User Interfaces and Human Computer Interaction, Innovation/Technology Management, Marketing, Business and Management, general