Overview
- Includes supplementary material: sn.pub/extras
Part of the book series: Contributions to Management Science (MANAGEMENT SC.)
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Table of contents (12 chapters)
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Theoretical context
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Integration of findings
Keywords
About this book
Corporate communication has developed as a domain of management, embracing fields like public relations and marketing communication. Most research on the topic has concentrated on positivist approaches, leading to a limited view. The purpose of this study is to review extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more ‘communicational’ aspects. An integrative framework of alternative corporate communication is proposed as a key contribution to corporate communication theory.
Following an ethnographic case study approach, an extensive pool of data was collected over a period of 15 months, representing corporate communication discourse at a major international conglomerate.
The author completed his PhD at the University of Salford, UK, after having worked in several management positions in the financial services industry, heading an international corporate communications team for several years.
Reviews
From the reviews:
"Hübner delivers insights that will ring true not only to the communication scholar but to the communication practitioner. Hübner bases his work on an interpretive research study he conducted for close to a year and a half on a large international company based in Germany. " (Gary Hernandez, Technical Communication, Vol. 55 (4), November, 2008)
Authors and Affiliations
Bibliographic Information
Book Title: The Communicating Company
Book Subtitle: Towards an Alternative Theory of Corporate Communication
Authors: Hartmut Hübner
Series Title: Contributions to Management Science
DOI: https://doi.org/10.1007/978-3-7908-1929-8
Publisher: Physica Heidelberg
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Physica-Verlag Heidelberg 2007
Softcover ISBN: 978-3-7908-1928-1Published: 23 January 2007
eBook ISBN: 978-3-7908-1929-8Published: 21 March 2007
Series ISSN: 1431-1941
Series E-ISSN: 2197-716X
Edition Number: 1
Number of Pages: XIV, 278
Number of Illustrations: 19 b/w illustrations
Topics: Marketing, Organization, Business and Management, general, Industrial and Organizational Psychology