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Part of the book series: Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business (BASEB)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: Banner-@dvertising
Book Subtitle: Klickraten als Möglichkeit einer Mediaselektion im Internet?
Authors: Nicolai Johannsen
Series Title: Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
DOI: https://doi.org/10.1007/978-3-663-09337-4
Publisher: Deutscher Universitätsverlag Wiesbaden
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eBook Packages: Springer Book Archive
Copyright Information: Springer Fachmedien Wiesbaden 2002
Softcover ISBN: 978-3-8244-0645-6Published: 29 May 2002
eBook ISBN: 978-3-663-09337-4Published: 17 April 2013
Edition Number: 1
Number of Pages: XX, 223
Number of Illustrations: 86 b/w illustrations
Topics: Business and Management, general