Authors:
Wirtschaftswissenschaftliche Studie
Part of the book series: Marketing und Marktorientierte Unternehmensführung (MMUN)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Hagen, Deutschland
Benedikt Lindenbeck
About the author
Bibliographic Information
Book Title: Steuerung von Dialogmarketingkampagnen
Authors: Benedikt Lindenbeck
Series Title: Marketing und Marktorientierte Unternehmensführung
DOI: https://doi.org/10.1007/978-3-658-21167-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018
Softcover ISBN: 978-3-658-21166-0Published: 20 February 2018
eBook ISBN: 978-3-658-21167-7Published: 09 February 2018
Series ISSN: 2946-0646
Series E-ISSN: 2946-0654
Edition Number: 1
Number of Pages: XVIII, 335
Number of Illustrations: 44 b/w illustrations
Topics: Marketing, Business Strategy/Leadership