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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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WOW 3.1, Universität der Bundeswehr München, Neubiberg, Germany
Dirk Fischer
About the author
Bibliographic Information
Book Title: Das „Emotionale Markenerlebnis“ zur Stärkung der Markenbindung
Book Subtitle: Eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Authors: Dirk Fischer
DOI: https://doi.org/10.1007/978-3-658-20988-9
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2018
Softcover ISBN: 978-3-658-20987-2Published: 13 March 2018
eBook ISBN: 978-3-658-20988-9Published: 02 March 2018
Edition Number: 1
Number of Pages: XXVI, 295
Number of Illustrations: 23 b/w illustrations
Topics: Marketing, Corporate Governance