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Wege zu stärkerer Kundenbindung
Part of the book series: AutoUni – Schriftenreihe (AUS, volume 111)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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AutoUni, Wolfsburg, Germany
Gesa Bethge
About the author
Bibliographic Information
Book Title: Ethno-Marketing in der Automobilbranche
Book Subtitle: Untersuchungen zur Wirkung von Ethno-Marketing auf türkischstämmige Kunden in Deutschland
Authors: Gesa Bethge
Series Title: AutoUni – Schriftenreihe
DOI: https://doi.org/10.1007/978-3-658-20842-4
Publisher: Springer Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2018
Softcover ISBN: 978-3-658-20841-7Published: 21 February 2018
eBook ISBN: 978-3-658-20842-4Published: 23 January 2018
Series ISSN: 1867-3635
Series E-ISSN: 2512-1154
Edition Number: 1
Number of Pages: XX, 180
Number of Illustrations: 9 b/w illustrations, 5 illustrations in colour
Topics: Marketing, Cross Cultural Psychology, Human Resource Management