Authors:
- Sinn und Nutzen eines Customer Relationship Management in der Cloud
- Parameter, Systeme und Techniken von CRM in der Public Cloud
- Entscheidungskriterien zur Wahl von CRM in der Public Cloud
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Fachbereich Informatik, Hochschule München, München, Germany
Michael Möhring, Barbara Keller
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Munich University of Applied Sciences , Munich, Germany
Rainer Schmidt
About the authors
Prof. Dr.-Ing. Rainer Schmidt ist Professor für Wirtschaftsinformatik an der Hochschule München und Mitorganisator zahlreicher wissenschaftlicher Konferenzen und Workshops.
Bibliographic Information
Book Title: CRM in der Public Cloud
Book Subtitle: Praxisorientierte Grundlagen und Entscheidungsunterstützung
Authors: Michael Möhring, Barbara Keller, Rainer Schmidt
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-19724-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2018
Softcover ISBN: 978-3-658-19723-0Published: 28 September 2017
eBook ISBN: 978-3-658-19724-7Published: 19 September 2017
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: IX, 53
Number of Illustrations: 10 b/w illustrations
Topics: Customer Relationship Management, Sales/Distribution, Market Research/Competitive Intelligence