Authors:
- Beschreibung der an grünen Werten orientierten Dialoggruppen (LOHAS)
- Darstellung der Markenführung von Bio-Eigenmarken im Lebensmitteleinzelhandel
- Tipps für die Unternehmenspraxis, um LOHAS zielgruppengerecht anzusprechen
- Includes supplementary material: sn.pub/extras
Part of the book series: essentials (ESSENT)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Kommunikation, Marketing & Sales, FHWien der WKW , Wien, Austria
Martin Pittner
About the author
Bibliographic Information
Book Title: Consumer Segment LOHAS
Book Subtitle: Nachhaltigkeitsorientierte Dialoggruppen im Lebensmitteleinzelhandel
Authors: Martin Pittner
Series Title: essentials
DOI: https://doi.org/10.1007/978-3-658-17142-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden GmbH, ein Teil von Springer Nature 2017
Softcover ISBN: 978-3-658-17141-4Published: 08 March 2017
eBook ISBN: 978-3-658-17142-1Published: 27 February 2017
Series ISSN: 2197-6708
Series E-ISSN: 2197-6716
Edition Number: 1
Number of Pages: X, 45
Topics: Marketing, Corporate Social Responsibility