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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Philipps-Universität Marburg, Marburg, Germany
Sina Schmal
About the author
Bibliographic Information
Book Title: Involvement mit Produkteigenschaften
Book Subtitle: Marke und EU-Energielabel als involvementauslösende Eigenschaften von Fernsehgeräten
Authors: Sina Schmal
DOI: https://doi.org/10.1007/978-3-658-14489-0
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2016
Softcover ISBN: 978-3-658-14488-3Published: 29 June 2016
eBook ISBN: 978-3-658-14489-0Published: 21 June 2016
Edition Number: 1
Number of Pages: XXII, 397
Number of Illustrations: 60 b/w illustrations
Topics: Market Research/Competitive Intelligence, Customer Relationship Management