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Table of contents (6 chapters)
Keywords
About this book
Authors and Affiliations
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Bibliographic Information
Book Title: Gesundheitsbewusstes Konsumentenverhalten
Book Subtitle: Empirische Analyse der Einflussfaktoren auf der Grundlage einer Systematisierung des Bewusstseins
Authors: Alexandra Silbermann
DOI: https://doi.org/10.1007/978-3-658-09681-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2015
Softcover ISBN: 978-3-658-09680-9Published: 05 May 2015
eBook ISBN: 978-3-658-09681-6Published: 22 April 2015
Edition Number: 1
Number of Pages: XXVIII, 341
Number of Illustrations: 24 b/w illustrations
Topics: Marketing, Market Research/Competitive Intelligence, Health Economics