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Realizing Business Model Innovation

A Strategic Approach for Business Unit Managers

  • Book
  • © 2014

Overview

Authors:
  1. Martin Trapp

    1. Universität Erlangen-Nürnberg, Nürnberg, Germany

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  • Study in the field of economic science
  • Includes supplementary material: sn.pub/extras

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Table of contents (7 chapters)

  1. Front Matter

    Pages I-XVII
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  2. Introduction

    • Martin Trapp
    Pages 1-10

  3. Theoretical Foundation

    • Martin Trapp
    Pages 11-58

  4. Empirical Case Study Work Approach

    • Martin Trapp
    Pages 59-78

  5. Case Descriptions: BMI Outcome and Process

    • Martin Trapp
    Pages 79-131

  6. A Conceptual BMI Process Model

    • Martin Trapp
    Pages 132-134

  7. BMI Management Practices for Business Unit Managers

    • Martin Trapp
    Pages 135-157

  8. Conclusion and Implications

    • Martin Trapp
    Pages 158-165

  9. Back Matter

    Pages 167-184
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Keywords

About this book

Today’s profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. Business model innovation aims to seize a new opportunity by crafting the right new business model. It offers firms a path back to high returns and profitable growth. However, risk aversion and organizational rigidities may immobilize established industry players. Martin Trapp employs an explorative multiple-case study covering large European corporations to identify management practices. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.

Authors and Affiliations

  • Universität Erlangen-Nürnberg, Nürnberg, Germany

    Martin Trapp

About the author

Dr. Martin Trapp conducted his doctoral research on business model innovation at the Chair of Industrial Management headed by Professor Kai-Ingo Voigt at the Friedrich-Alexander-University of Erlangen-Nuremberg.

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