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Table of contents (7 chapters)
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Management von Markentransfers
Book Subtitle: Der Einfluss des Kaufentscheidungsverhaltens auf die Erfolgsfaktoren
Authors: Carsten Schulze-Bentrop
DOI: https://doi.org/10.1007/978-3-658-03569-3
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2014
Softcover ISBN: 978-3-658-03568-6Published: 17 July 2014
eBook ISBN: 978-3-658-03569-3Published: 05 July 2014
Edition Number: 1
Number of Pages: XXI, 257
Number of Illustrations: 9 b/w illustrations
Topics: Management