Overview
- Wirtschaftswissenschaftliche Studie
- Includes supplementary material: sn.pub/extras
Part of the book series: Interaktives Marketing (IM)
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Table of contents(5 chapters)
About this book
Authors and Affiliations
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Wirtschaftswissenschaftliche Fakultät, Georg-August-Universität Göttingen, Göttingen, Deutschland
Yvonne Siebert
About the author
Bibliographic Information
Book Title: Einstellungs- und Verhaltenswirkungen im Event-Sponsoring
Book Subtitle: Wirkungsmodell, Befunde und Implikationen
Authors: Yvonne Siebert
Series Title: Interaktives Marketing
DOI: https://doi.org/10.1007/978-3-658-02938-8
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-02937-1Published: 20 August 2013
eBook ISBN: 978-3-658-02938-8Published: 04 August 2013
Series ISSN: 2628-2062
Series E-ISSN: 2628-2070
Edition Number: 1
Number of Pages: XX, 265
Number of Illustrations: 25 b/w illustrations
Topics: Marketing