Overview
- Description of a new and unique scenario approach
- Scenario planning case study, including best practices
- Analysis how this approach improves decision quality in companies and enables to implement flexible strategies ?
- Includes supplementary material: sn.pub/extras
Part of the book series: Roland Berger School of Strategy and Economics (RBSE)
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About this book
In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.
Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries.
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Keywords
Table of contents (8 chapters)
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Front Matter
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Back Matter
Editors and Affiliations
About the editors
Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.
Bibliographic Information
Book Title: Scenario-based Strategic Planning
Book Subtitle: Developing Strategies in an Uncertain World
Editors: Burkhard Schwenker, Torsten Wulf
Series Title: Roland Berger School of Strategy and Economics
DOI: https://doi.org/10.1007/978-3-658-02875-6
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2013
Hardcover ISBN: 978-3-658-02874-9Published: 29 July 2013
Softcover ISBN: 978-3-658-04214-1Published: 09 August 2015
eBook ISBN: 978-3-658-02875-6Published: 05 December 2013
Series ISSN: 2196-8039
Series E-ISSN: 2196-8047
Edition Number: 1
Number of Pages: IX, 219
Topics: Business Strategy/Leadership, Business and Management, general