Authors:
Wirtschaftswissenschaftliche Studie
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (6 chapters)
-
Front Matter
-
Back Matter
About this book
Authors and Affiliations
-
, Betriebswirtschaftslehre und Marketing, Heinrich-Heine-Universität Düsseldorf, Düsseldorf, Germany
Bernd Radtke
About the author
Bibliographic Information
Book Title: Stadtslogans zur Umsetzung der Markenidentität von Städten
Book Subtitle: Eine theoretisch-konzeptionelle und empirische Untersuchung
Authors: Bernd Radtke
DOI: https://doi.org/10.1007/978-3-658-02873-2
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-02872-5Published: 09 July 2013
eBook ISBN: 978-3-658-02873-2Published: 26 June 2013
Edition Number: 1
Number of Pages: XXVIII, 514
Number of Illustrations: 62 b/w illustrations, 7 illustrations in colour
Topics: Marketing