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Table of contents (5 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Centrum für Marktforschung, Universität Passau, Neuburg, Germany
Stefanie Rankl
About the author
Bibliographic Information
Book Title: Mikrogeographische Marktsegmentierung mit Mixture-Modellen
Authors: Stefanie Rankl
DOI: https://doi.org/10.1007/978-3-658-02654-7
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2013
Softcover ISBN: 978-3-658-02653-0Published: 29 May 2013
eBook ISBN: 978-3-658-02654-7Published: 17 May 2013
Edition Number: 1
Number of Pages: XIX, 153
Number of Illustrations: 14 b/w illustrations
Topics: Marketing