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Table of contents (6 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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München, Germany
Thomas Ruhnau
About the author
Dr. Thomas Ruhnau promovierte bei Prof. Dr. Käschel am Lehrstuhl für Produktionswirtschaft und Industriebetriebslehre an der Technischen Universität Chemnitz.
Bibliographic Information
Book Title: Auktionen und Revenue Management in der Automobilindustrie
Book Subtitle: Hybride Distribution zur selbstregulierenden Fahrzeugallokation
Authors: Thomas Ruhnau
DOI: https://doi.org/10.1007/978-3-658-00580-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Economics (German Language)
Copyright Information: Springer Fachmedien Wiesbaden 2012
Softcover ISBN: 978-3-658-00579-5Published: 28 September 2012
eBook ISBN: 978-3-658-00580-1Published: 28 September 2012
Edition Number: 1
Number of Pages: XVIII, 232
Number of Illustrations: 41 b/w illustrations
Topics: Marketing