Authors:
- Wissenschaftliche und praxisorientierte Aspekte einer anwendungsbezogenen Unternehmens- und Marketingplanung
- Mit Fallstudien und ausführlicher Aufstellung betriebswirtschaftlicher Kennziffern
- Includes supplementary material: sn.pub/extras
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Häfnerstr. 17, Stuttgart, Germany
Rainald Kasprik
Bibliographic Information
Book Title: Rationale Unternehmens- und Marketingplanung
Book Subtitle: Strategische, operative und taktische Entscheidungen
Authors: Rainald Kasprik
DOI: https://doi.org/10.1007/978-3-642-57469-6
Publisher: Physica Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2002
Softcover ISBN: 978-3-7908-1433-0Published: 09 October 2001
eBook ISBN: 978-3-642-57469-6Published: 07 March 2013
Edition Number: 1
Number of Pages: XII, 402
Number of Illustrations: 14 b/w illustrations
Topics: Business Strategy/Leadership, Organization, Marketing