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CRM erfolgreich einführen

  • Book
  • © 2002

Overview

Authors:
  1. Jens Schulze

    1. Volkswagen Bank GmbH, Braunschweig

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  • Erste systematische Darstellung des Thema

  • Methoden-Vorschlag mit Handlungsempfehlungen

  • Includes supplementary material: sn.pub/extras

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Table of contents (6 chapters)

  1. Front Matter

    Pages I-IX
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  2. Einleitung

    • Jens Schulze
    Pages 1-5

  3. Customer Relationship Management

    • Jens Schulze
    Pages 7-24

  4. Potenziale des CRM

    • Jens Schulze
    Pages 25-66

  5. Bestehende Ansätze zur CRM-Einführung

    • Jens Schulze
    Pages 67-109

  6. Methodenvorschlag zur CRM-Einführung

    • Jens Schulze
    Pages 111-212

  7. Zusammenfassung und Ausblick

    • Jens Schulze
    Pages 213-215

  8. Back Matter

    Pages 217-238
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Keywords

Authors and Affiliations

  • Volkswagen Bank GmbH, Braunschweig

    Jens Schulze

Bibliographic Information

  • Book Title: CRM erfolgreich einführen

  • Authors: Jens Schulze

  • DOI: https://doi.org/10.1007/978-3-642-56138-2

  • Publisher: Springer Berlin, Heidelberg

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer-Verlag Berlin Heidelberg 2002

  • Hardcover ISBN: 978-3-540-43292-0Published: 12 June 2002

  • Softcover ISBN: 978-3-642-62798-9Published: 05 November 2012

  • eBook ISBN: 978-3-642-56138-2Published: 11 March 2013

  • Edition Number: 1

  • Number of Pages: IX, 238

  • Topics: Management, Marketing

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