Overview
- Compendium on the current trends in the media industry from a business management perspective
- Includes supplementary material: sn.pub/extras
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Table of contents (19 chapters)
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Introduction
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New Perspectives: Convergence Is Redefining Content
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New Business Models: Numerous Old Models are Transforming into Many New Ones
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New Success Factors: Make It or Break It
Keywords
About this book
Editors and Affiliations
Bibliographic Information
Book Title: Media Management
Book Subtitle: Leveraging Content for Profitable Growth
Editors: Andrej Vizjak, Max Ringlstetter
DOI: https://doi.org/10.1007/978-3-540-24786-9
Publisher: Springer Berlin, Heidelberg
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eBook Packages: Springer Book Archive
Copyright Information: Springer-Verlag Berlin Heidelberg 2003
Hardcover ISBN: 978-3-540-44005-5Published: 10 December 2002
Softcover ISBN: 978-3-642-07886-6Published: 01 December 2010
eBook ISBN: 978-3-540-24786-9Published: 02 November 2012
Edition Number: 1
Number of Pages: VIII, 186
Additional Information: Original German edition published by Gabler Verlag, Wiesbaden, 2001, Germany
Topics: Media Management, Multimedia Information Systems, Management