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Conjoint Measurement

Methods and Applications

  • Book
  • © 2007

Overview

Editors:
  1. Anders Gustafsson

    1. Karlstad University, Karlstad, Sweden

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  2. Andreas Herrmann

    1. University of St. Gallen, St. Gallen, Switzerland

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  3. Frank Huber

    1. University of Mainz, Mainz, Germany

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  • Latest developments in conjoint analysis which is the most important multivariate technique in marketing

  • Covers all hot topics in the field

  • Includes supplementary material: sn.pub/extras

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Table of contents (18 chapters)

  1. Front Matter

    Pages I-2
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  2. Conjoint Analysis as an Instrument of Market Research Practice

    • Anders Gustafsson, Andreas Herrmann, Frank Huber
    Pages 3-30

  3. Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

    • Vithala R. Rao, Henrik Sattler
    Pages 31-46

  4. Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data

    • Daniel Baier, Wolfgang Gaul
    Pages 47-65

  5. A Comparison of Conjoint Measurement with Self-Explicated Approaches

    • Henrik Sattler, Susanne Hensel-Börner
    Pages 67-76

  6. Non-geometric Plackett-Burman Designs in Conjoint Analysis

    • Ola Blomkvist, Fredrik Ekdahl, Anders Gustafsson
    Pages 77-92

  7. On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results

    • Frank Huber, Andreas Herrmann, Anders Gustafsson
    Pages 93-112

  8. Evolutionary Conjoint

    • Thorsten Teichert, Edlira Shehu
    Pages 113-131

  9. The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis

    • Terry Elrod, Keith Chrzan
    Pages 133-144

  10. A Multi-trait Multi-method Validity Test of Partworth Estimates

    • Wagner Kamakura, Muammer Ozer
    Pages 145-166

  11. Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods

    • Jordan Louviere, David Hensher, Joffre Swait
    Pages 167-197

  12. Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications

    • Rinus Haaijer, Michel Wedel
    Pages 199-229

  13. Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design

    • Olivier Toubia, Theodoros Evgeniou, John Hauser
    Pages 231-258

  14. The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis

    • Joachim Giesen, Eva Schuberth
    Pages 259-271

  15. Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages

    • Benedict G. C. Dellaert, Aloys W. J. Borgers, Jordan J. Louviere, Harry J. P. Timmermans
    Pages 273-293

  16. Latent Class Models for Conjoint Analysis

    • Venkatram Ramaswamy, Steven H. Cohen
    Pages 295-319

  17. A Generalized Normative Segmentation Methodology Employing Conjoint Analysis

    • Wayne S. DeSarbo, Christian F. DeSarbo
    Pages 321-345

  18. Dealing with Product Similarity in Conjoint Simulations

    • Joel Huber, Bryan Orme, Richard Miller
    Pages 347-362

  19. Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling

    • David B. Whitlark, Scott M. Smith
    Pages 363-370

  20. Back Matter

    Pages 371-373
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Keywords

About this book

The book covers all recent developments in Conjoint Analysis. Leading scientists present theory and applications of this technique. In short, the following models, techniques, and applications are discussed: normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modelling, new choice simulators, normative models for representing competitive actions and reactions (based on game theory), applications in diverse areas, computation of monetary equivalents of part worth, share/return optimisation (including Pareto frontier analysis), coupling of conjoint analysis with the perceptual and preference mapping of choice simulator results.

Reviews

From the reviews:

"The aim of this book is to reflect the substantial research and recent developments done in Conjoint Analysis. Leading scientists present theory, models and applications to marketing and business research. This book of 21 essays contains latest developments in conjoint modeling, a number of comparisons and cross validation studies." (Edward M. Psyadlo, Zentralblatt MATH, Vol. 1059 (10), 2005)

Editors and Affiliations

  • Karlstad University, Karlstad, Sweden

    Anders Gustafsson

  • University of St. Gallen, St. Gallen, Switzerland

    Andreas Herrmann

  • University of Mainz, Mainz, Germany

    Frank Huber

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